Semalt Expert Knows How To Block Referrer Spam In Less Than 10 Minutes
The quick search for the block referrer spam will return more than 500,000 results. It has become a major problem, and webmasters are concerned about their Google Analytics account. Various people have published posts, tutorials, and guides on how to block referrer spam but you definitely need technical resources to improve your site’s overall rank in the search engine results.
If you don’t know the plague that we call as referral spam, Frank Abagnale, a top expert of Semalt, assures that this is a ghost spam that does not visit your website but is always visible in your Google Analytics account in the form of hits.
The referral spam is designed to interfere your Google Analytics account and impersonates the referral links from the site with something known as spambots. Buttons-for-website, free-social-buttons.xyz, and darodar.com are some of the major offenders. All these domains will pop up in your Google Analytics reports and hope that you will visit their affiliate links.
There are two main reasons why referral spam is a big problem. First of all, they are suspicious, and the hits skew the Google Analytics data. Monster websites like Mr. Porter and BBC don’t get trapped by referral spam as they receive lots of visitors every day. In contrast, the websites and blogs that are relatively new may get forty to fifty sessions every day. It’s a huge impact on the marketing analysis and can compromise the quality of your startup’s traffic to a great extent. The second is that the spam referral visits will chew up the servers and resources on things that you don’t even know about. Most importantly, you will never get to know if the referral spam is actually present in your Google Analytics account as their hits are always recorded as normal.
How to block the referral spam in your Google Analytics:
You can easily block the referral spam in your Google Analytics account with these easy steps.
Step#1 – Go to the Admin > Filters section in your Google Analytics dashboard and add a new Filter. Don’t forget to name your filter as darodar.com.
Step#2 – Select the predefined name only when the suspicious website was already added to a filter. We suggest you put the domain name along with the subdomains in one filter.
Step#3 – Don’t forget to save the settings before you close the window. You may repeat the process for every new domain or subdomains.
You should bear in mind that if you apply different segments to your reports, they will not include the referral spam and you will have to add it individually. Use the segment’s option only when you want to remove most of the referral spam from a large-sized website. As of now, no solution is available with 100% accurate results as most of the methods guarantee to block only 99% referral spam. If these solutions don’t work for you, it’s better to edit your .htaccess file or look for another solution on social media.